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Video, 3:14 min., А4 display stand, digital print    

“Childhood, Girlhood, Youth” is a slide show of my private photo archive. A sign next to the screen warns the audience about the inserted 25th frame and its potential effect on the subconscious. The idea behind the 25th frame effect is that subliminal message is not registered by the sight because of the fast succession of images, but the subconscious mind does take in the information and thus the conscious mind can be affected. The 25th frame effect became a sensation when discovered in 1957 by James Vicary. Later he admitted to the fraudulent nature of his research. However, the effectiveness of subliminal messaging is still debated and it is banned in many countries.

              © Katja Pilipenko 2022
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