“Childhood, Girlhood, Youth” is a slide show of my private photo archive.
A sign next to the screen warns the audience about the inserted 25th frame and its
potential effect on the subconscious. The idea behind the 25th frame effect is that
subliminal message is not registered by the sight because of the fast succession of
images, but the subconscious mind does take in the information and thus the conscious
mind can be affected. The 25th frame effect became a sensation when discovered in 1957
by James Vicary. Later he admitted to the fraudulent nature of his research. However, the
effectiveness of subliminal messaging is still debated and it is banned in many countries.