SYNONYMS, 2020
40 plates, 35 x 50 cm each, lenticular printing
Synonyms is an installation composed of 40 lenticular prints, each displaying a pair of euphemisms and their direct meanings. Depending on the viewer’s angle, one word or the other becomes visible. The language is sourced from political, military, media, and economic discourse, revealing how euphemisms, once meant to soften language, have become instruments of doublespeak. The unstable quality of prints signifies the ambiguity of language.
With kind support of the Freundeskreis der HFBK e.V.
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40 plates, 35 x 50 cm each, lenticular printing
Synonyms is an installation composed of 40 lenticular prints, each displaying a pair of euphemisms and their direct meanings. Depending on the viewer’s angle, one word or the other becomes visible. The language is sourced from political, military, media, and economic discourse, revealing how euphemisms, once meant to soften language, have become instruments of doublespeak. The unstable quality of prints signifies the ambiguity of language.
With kind support of the Freundeskreis der HFBK e.V.
